Millennial Media Names Peter Bassett as Senior Vice President of Advertising Sales
Former Community Connect Executive Becomes Newest Member of Millennial Media Senior Management Team
BALTIMORE--(BUSINESS WIRE) -- Millennial Media, the cross-platform mobile advertising company, announced today that Peter Bassett has joined the company as Senior Vice President of Advertising Sales. As part of this new position, Bassett will be responsible for the overall growth and direction of Millennial Media's sales organization and customer relationship management.
Bassett brings more than 17 years of sales and marketing experience with companies such as Citibank, N.A., and Diebold, Inc. Prior to joining Millennial Media, he served as Senior Vice President of Advertising Sales and Recruiting Solutions at Community Connect Inc. During this tenure, he led the company's Client Solutions Group and managed revenue for the leading online niche social networking sites: Blackplanet.com, MiGente.com, Asianave.com, Glee.com and Faithbase.com.
Bassett developed his business management, sales and marketing careers in the U.S. and overseas through various positions with multinational companies and small technology start-ups. Before joining Community Connect, he was Vice President of Sales at JobDirect.com which was successfully sold to Korn Ferry International in 2001.
"Peter has tremendous experience working closely with advertisers and marketers, and developing digital media solutions that exceed their expectations," said Paul Palmieri, CEO and President, Millennial Media. "We're delighted to have him on board and look forward to the positive impact he will undoubtedly make on our company."
Bassett holds a B.A. degree from St. Michael's College and has done post-graduate work at the University of Michigan School of Business and Wharton School of Business.
About Millennial Media
Millennial Media operates mobile ad networks designed specifically to best meet the diverse needs of agencies, brands, and direct marketers. With Millennial Motion rich media for engaging user experiences, the Millennial Marketplace for targeted audiences on premium content, and Decktrade for large-scale performance campaigns, the company helps advertisers succeed in meeting their objectives. Millennials are more than today's youth. With a larger population than the baby boomers, and representing more than 70% of mobile media usage, they are the mass market for today and tomorrow, and Millennial Media provides the best solutions to reach them. For more information please visit us at http://www.millennialmedia.com.